Episode
Only 5% Can Afford Traditional Home Care with Clay Foutch
- Podcast
- Home Care Strategy Lab
- Published
- Dec 5, 2025
- Duration seconds
- 1514
- Processing state
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- https://share.transistor.fm/s/8e9e491f
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Summary
Live @ HCAOA—20-minute conversation with Clayton Foutch, CEO of Home Matters Caregiving Clayton Foutch on LinkedIn Home Matters Caregiving Home Matters started as a family business in 2007, franchised in 2020, and now has 39 locations nationwide. Built on a nurse-guided, innovation-focused model shaped by Clayton’s engineering background. Traditional care mainly serves the top 5% who can afford $10–30K/month, leaving a huge access and labor gap. The team has reviewed ~40 emerging technologies and formally tested several to close these gaps. Passive tech matters most—anything clients must wear, charge, or interact with quickly fails. Sensi leads in audio-based passive monitoring, but roughly 25% of clients still resist it. Operators must shift from reactive to proactive care models using tech to prevent incidents. Agencies can partner with discharge planners by offering tech-forward solutions for families who can’t afford full-time care, proving value through metrics like readmissions. Sponsors : Baba (callbaba.com) : AI phone-based co-pilot for seniors to prevent loneliness, create support, and connect them with professionals Paradigm (paradigmseniors.com) : Credentialing, billing automation, and revenue cycle management for VA and Medicaid payments HomeSight (vantiva.com/homesight) : TV-based wellness hub for blended care—video visits, health monitoring, and daily reminders for the family and care team