# Only 5% Can Afford Traditional Home Care with Clay Foutch

Page: https://stenobird.com/podcast/home-care-strategy-lab-7276600/only-5-can-afford-traditional-home-care-with-clay-foutch
Text version: https://stenobird.com/podcast/home-care-strategy-lab-7276600/only-5-can-afford-traditional-home-care-with-clay-foutch.md
Podcast: [Home Care Strategy Lab](https://stenobird.com/podcast/home-care-strategy-lab-7276600)
Published: 2025-12-05T13:15:00+00:00
Episode link: https://share.transistor.fm/s/8e9e491f
Audio file: https://media.transistor.fm/8e9e491f/c195b990.mp3
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JSON: https://stenobird.com/v1/public/podcasts/home-care-strategy-lab-7276600/episodes/only-5-can-afford-traditional-home-care-with-clay-foutch
Duration seconds: 1514

## Resource

Live @ HCAOA—20-minute conversation with Clayton Foutch, CEO of Home Matters Caregiving Clayton Foutch on LinkedIn Home Matters Caregiving Home Matters started as a family business in 2007, franchised in 2020, and now has 39 locations nationwide. Built on a nurse-guided, innovation-focused model shaped by Clayton’s engineering background. Traditional care mainly serves the top 5% who can afford $10–30K/month, leaving a huge access and labor gap. The team has reviewed ~40 emerging technologies and formally tested several to close these gaps. Passive tech matters most—anything clients must wear, charge, or interact with quickly fails. Sensi leads in audio-based passive monitoring, but roughly 25% of clients still resist it. Operators must shift from reactive to proactive care models using tech to prevent incidents. Agencies can partner with discharge planners by offering tech-forward solutions for families who can’t afford full-time care, proving value through metrics like readmissions. Sponsors : Baba (callbaba.com) : AI phone-based co-pilot for seniors to prevent loneliness, create support, and connect them with professionals Paradigm (paradigmseniors.com) : Credentialing, billing automation, and revenue cycle management for VA and Medicaid payments HomeSight (vantiva.com/homesight) : TV-based wellness hub for blended care—video visits, health monitoring, and daily reminders for the family and care team

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## Transcript

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