Episode
How Brands Stay Visible When AI Decides | Profound CEO James Cadwallader
- Podcast
- Grit
- Published
- Dec 22, 2025
- Duration seconds
- 3025
- Processing state
not_requested- Canonical source
- https://share.transistor.fm/s/76248de8
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Summary
What happens when AI becomes your most influential referrer? As consumers turn to ChatGPT for answers, James Cadwallader and his team at Profound help brands like Eight Sleep and MongoDB gain visibility and leverage inside AI models. On this episode of Grit, he explains why brand narrative has shifted away from content, and why Profound is scaling globally ahead of traditional SaaS timelines. Guest: James Cadwallader, co-founder and CEO of Profound and Ilya Fushman, partner at Kleiner Perkins Connect with James Cadwallader X: https://x.com/thejamescad?lang=en LinkedIn: https://www.linkedin.com/in/jsca/ Connect with Ilya Fushman X: https://x.com/ilyaf LinkedIn: https://www.linkedin.com/in/ilyafushman/ Connect with Joubin X: https://x.com/Joubinmir LinkedIn: https://www.linkedin.com/in/joubin-mirzadegan-66186854/ Email: [email protected] Follow on LinkedIn: https://www.linkedin.com/company/kpgrit Follow on X: https://x.com/KPGrit Learn more about Kleiner Perkins: https://www.kleinerperkins.com/