{"podcast":{"title":"Grit","slug":"grit-606871","podcast_index_feed_id":606871,"rss_url":"https://feeds.transistor.fm/go-to-market-grit","website_url":"https://www.kleinerperkins.com/podcasts/","image_url":"https://img.transistorcdn.com/oOMBjHLFalsCSPR0RxZpuZxAgg0YAn0NrJ0XZxtHmc0/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/Lzk3NzAvMTY2Nzg2/MjQyOC1hcnR3b3Jr/LmpwZw.jpg","author":"Kleiner Perkins","episode_count":288,"summary":"Grit explores what it takes to create, build, and scale world-class organizations. It features weekly episodes highlighting the leaders who are pushing their companies to make a difference. This series is hosted by Joubin Mirzadegan, go to market operating partner at Kleiner Perkins, a venture capital firm investing in history-making founders.","last_synced_at":"2026-06-15T20:18:30.851903+00:00","page_url":"https://stenobird.com/podcast/grit-606871"},"episode":{"title":"How Brands Stay Visible When AI Decides | Profound CEO James Cadwallader","slug":"how-brands-stay-visible-when-ai-decides-profound-ceo-james-cadwallader","published_at":"2025-12-22T10:21:12+00:00","page_url":"https://stenobird.com/podcast/grit-606871/how-brands-stay-visible-when-ai-decides-profound-ceo-james-cadwallader","show_page_url":"https://stenobird.com/podcast/grit-606871","url":"https://share.transistor.fm/s/76248de8","audio_url":"https://media.transistor.fm/76248de8/16bc1195.mp3","summary":"What happens when AI becomes your most influential referrer? As consumers turn to ChatGPT for answers, James Cadwallader and his team at Profound help brands like Eight Sleep and MongoDB gain visibility and leverage inside AI models. On this episode of Grit, he explains why brand narrative has shifted away from content, and why Profound is scaling globally ahead of traditional SaaS timelines. Guest: James Cadwallader, co-founder and CEO of Profound and Ilya Fushman, partner at Kleiner Perkins Connect with James Cadwallader X: https://x.com/thejamescad?lang=en LinkedIn: https://www.linkedin.com/in/jsca/ ​ Connect with Ilya Fushman X: https://x.com/ilyaf LinkedIn: https://www.linkedin.com/in/ilyafushman/ Connect with Joubin X: https://x.com/Joubinmir LinkedIn: https://www.linkedin.com/in/joubin-mirzadegan-66186854/ Email: grit@kleinerperkins.com Follow on LinkedIn: https://www.linkedin.com/company/kpgrit Follow on X: https://x.com/KPGrit ​Learn more about Kleiner Perkins: https://www.kleinerperkins.com/","meta_description":"What happens when AI becomes your most influential referrer? As consumers turn to ChatGPT for answers, James Cadwallader and his team at Profound help bra…","key_points":[],"chapters":[],"topics":[],"duration_seconds":3025,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/grit-606871/episodes/how-brands-stay-visible-when-ai-decides-profound-ceo-james-cadwallader/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/grit-606871/how-brands-stay-visible-when-ai-decides-profound-ceo-james-cadwallader.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}