# How Brands Stay Visible When AI Decides | Profound CEO James Cadwallader

Page: https://stenobird.com/podcast/grit-606871/how-brands-stay-visible-when-ai-decides-profound-ceo-james-cadwallader
Text version: https://stenobird.com/podcast/grit-606871/how-brands-stay-visible-when-ai-decides-profound-ceo-james-cadwallader.md
Podcast: [Grit](https://stenobird.com/podcast/grit-606871)
Published: 2025-12-22T10:21:12+00:00
Episode link: https://share.transistor.fm/s/76248de8
Audio file: https://media.transistor.fm/76248de8/16bc1195.mp3
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JSON: https://stenobird.com/v1/public/podcasts/grit-606871/episodes/how-brands-stay-visible-when-ai-decides-profound-ceo-james-cadwallader
Duration seconds: 3025

## Resource

What happens when AI becomes your most influential referrer? As consumers turn to ChatGPT for answers, James Cadwallader and his team at Profound help brands like Eight Sleep and MongoDB gain visibility and leverage inside AI models. On this episode of Grit, he explains why brand narrative has shifted away from content, and why Profound is scaling globally ahead of traditional SaaS timelines. Guest: James Cadwallader, co-founder and CEO of Profound and Ilya Fushman, partner at Kleiner Perkins Connect with James Cadwallader X: https://x.com/thejamescad?lang=en LinkedIn: https://www.linkedin.com/in/jsca/ ​ Connect with Ilya Fushman X: https://x.com/ilyaf LinkedIn: https://www.linkedin.com/in/ilyafushman/ Connect with Joubin X: https://x.com/Joubinmir LinkedIn: https://www.linkedin.com/in/joubin-mirzadegan-66186854/ Email: grit@kleinerperkins.com Follow on LinkedIn: https://www.linkedin.com/company/kpgrit Follow on X: https://x.com/KPGrit ​Learn more about Kleiner Perkins: https://www.kleinerperkins.com/

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## Transcript

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