Episode
Optimizing Your Brand for AI Search with Apurva Sarkar
- Podcast
- GRC PR 360
- Published
- May 6, 2026
- Duration seconds
- 1455
- Processing state
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- https://shows.acast.com/pr-360/episodes/optimizing-your-brand-for-ai-search-with-apurva-sarkar
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Summary
Apurva Sarkar is head of AI strategy at DKC Analytics, where he develops and executes comprehensive technical page optimizations, content creation strategies, and online brand-building opportunities for multiple clients. On this episode, he discusses the how brands can adapt their strategies to stay visible in a rapidly changing AI-driven search environment. Key Takeaways: - Strategies for brand visibility in AI search - The role of social media and user-generated content in AI visibility - AI search market share and trends Episode Timeline: 1:25The evolution of AI in search 2:50 What's happening at DKC Analytics these days? 4:00What are the most popular AI search engines? 5:00Tod was fooled by an AI hallucination 6:10DKC's AI Evolution search strategy 8:15The first steps in creating an AI strategy 9:15AI search loves Reddit 12:45AI is pulling from non-traditional sites 16:40Basic practices for AI search 18:05Does Google squash AI content? 21:20How do people get a free audit from DKC? This episode’s guest: • Apurva Sarkar on LinkedIn • DKC Analytics • For a free trial email: Apurva [email protected] Hosted on Acast. See acast.com/privacy for more information.