{"podcast":{"title":"GRC PR 360","slug":"grc-pr-360-784039","podcast_index_feed_id":784039,"rss_url":"https://feed.pippa.io/public/shows/5dcc39baa20b6b9503a07b26","website_url":"https://shows.acast.com/pr-360","image_url":"https://assets.pippa.io/shows/5dcc39baa20b6b9503a07b26/1776272785404-7cfbeca3-c812-4e19-8396-f73f8bbd1eaf.jpeg","author":"Jan Richardson","episode_count":335,"summary":"PR 360 is a weekly podcast that brings together the brightest minds in public relations, communications, and media to discuss the topics and trends you need to know about. From C-Suite executives and social media experts to top tech innovators and award-winning journalists, PR 360 delivers engaging conversations that transcend traditional PR talk to explore the ever-evolving intersection of business and media. Get practical insights on topics ranging from AI and cybersecurity to crisis communication, brand reputation, and more. Join us each week as we uncover the diverse forces shaping the future of communications. Produced by Global Results Communications Hosted on Acast. See acast.com/privacy for more information.","last_synced_at":"2026-07-22T20:19:38.125526+00:00","page_url":"https://stenobird.com/podcast/grc-pr-360-784039"},"episode":{"title":"Optimizing Your Brand for AI Search with Apurva Sarkar","slug":"optimizing-your-brand-for-ai-search-with-apurva-sarkar","published_at":"2026-05-06T09:02:00+00:00","page_url":"https://stenobird.com/podcast/grc-pr-360-784039/optimizing-your-brand-for-ai-search-with-apurva-sarkar","show_page_url":"https://stenobird.com/podcast/grc-pr-360-784039","url":"https://shows.acast.com/pr-360/episodes/optimizing-your-brand-for-ai-search-with-apurva-sarkar","audio_url":"https://sphinx.acast.com/p/open/s/5dcc39baa20b6b9503a07b26/e/69f6584b417b02e938bdd9e1/media.mp3","summary":"Apurva Sarkar is head of AI strategy at DKC Analytics, where he develops and executes comprehensive technical page optimizations, content creation strategies, and online brand-building opportunities for multiple clients. On this episode, he discusses the how brands can adapt their strategies to stay visible in a rapidly changing AI-driven search environment. Key Takeaways: - Strategies for brand visibility in AI search - The role of social media and user-generated content in AI visibility - AI search market share and trends Episode Timeline: 1:25The evolution of AI in search 2:50 What's happening at DKC Analytics these days? 4:00What are the most popular AI search engines? 5:00Tod was fooled by an AI hallucination 6:10DKC's AI Evolution search strategy 8:15The first steps in creating an AI strategy 9:15AI search loves Reddit 12:45AI is pulling from non-traditional sites 16:40Basic practices for AI search 18:05Does Google squash AI content? 21:20How do people get a free audit from DKC? This episode’s guest: •  Apurva Sarkar on LinkedIn •  DKC Analytics • For a free trial email: Apurva Sarkar@DKCNews.com Hosted on Acast. See acast.com/privacy for more information.","meta_description":"Apurva Sarkar is head of AI strategy at DKC Analytics, where he develops and executes comprehensive technical page optimizations, content creation strateg…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1455,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/grc-pr-360-784039/episodes/optimizing-your-brand-for-ai-search-with-apurva-sarkar/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/grc-pr-360-784039/optimizing-your-brand-for-ai-search-with-apurva-sarkar.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}