# Optimizing Your Brand for AI Search with Apurva Sarkar

Page: https://stenobird.com/podcast/grc-pr-360-784039/optimizing-your-brand-for-ai-search-with-apurva-sarkar
Text version: https://stenobird.com/podcast/grc-pr-360-784039/optimizing-your-brand-for-ai-search-with-apurva-sarkar.md
Podcast: [GRC PR 360](https://stenobird.com/podcast/grc-pr-360-784039)
Published: 2026-05-06T09:02:00+00:00
Episode link: https://shows.acast.com/pr-360/episodes/optimizing-your-brand-for-ai-search-with-apurva-sarkar
Audio file: https://sphinx.acast.com/p/open/s/5dcc39baa20b6b9503a07b26/e/69f6584b417b02e938bdd9e1/media.mp3
Processing state: not_requested
JSON: https://stenobird.com/v1/public/podcasts/grc-pr-360-784039/episodes/optimizing-your-brand-for-ai-search-with-apurva-sarkar
Duration seconds: 1455

## Resource

Apurva Sarkar is head of AI strategy at DKC Analytics, where he develops and executes comprehensive technical page optimizations, content creation strategies, and online brand-building opportunities for multiple clients. On this episode, he discusses the how brands can adapt their strategies to stay visible in a rapidly changing AI-driven search environment. Key Takeaways: - Strategies for brand visibility in AI search - The role of social media and user-generated content in AI visibility - AI search market share and trends Episode Timeline: 1:25The evolution of AI in search 2:50 What's happening at DKC Analytics these days? 4:00What are the most popular AI search engines? 5:00Tod was fooled by an AI hallucination 6:10DKC's AI Evolution search strategy 8:15The first steps in creating an AI strategy 9:15AI search loves Reddit 12:45AI is pulling from non-traditional sites 16:40Basic practices for AI search 18:05Does Google squash AI content? 21:20How do people get a free audit from DKC? This episode’s guest: •  Apurva Sarkar on LinkedIn •  DKC Analytics • For a free trial email: Apurva Sarkar@DKCNews.com Hosted on Acast. See acast.com/privacy for more information.

## Actions

- request_transcript: `POST https://stenobird.com/v1/public/podcasts/grc-pr-360-784039/episodes/optimizing-your-brand-for-ai-search-with-apurva-sarkar/transcription-requests` — Idempotently request low-priority transcript generation for this episode.
- read_markdown: `GET https://stenobird.com/podcast/grc-pr-360-784039/optimizing-your-brand-for-ai-search-with-apurva-sarkar.md` — Read the agent-friendly Markdown representation of this episode resource.

A page view does not enqueue transcription. Agents should invoke `request_transcript` explicitly when they need this episode processed.

## Transcript

Full transcripts are not published on public pages unless there is a clear rights basis.