Episode
Good Habits vs. Process Augmentation: Why Most RevOps Teams Are Using AI Wrong
- Podcast
- Go To Masters Show
- Published
- May 22, 2026
- Duration seconds
- 2064
- Processing state
not_requested- Canonical source
- https://podcasts.fame.so/e/28xzjzk8
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Summary
Colin Brown is VP of Revenue Operations at DDN, a company that powers AI infrastructure at scale for clients like XAI's Colossus data center. He came to RevOps from the front lines, having carried a sales quota, run marketing teams, and led post-sales. In this episode, he breaks down why most teams are sprinkling AI into existing processes for 15-minute wins instead of re-engineering those processes to get 1-3 days back per week. He also has a sharp take on the strategic RevOps seat: it's earned, not a right, and having access to a wide view doesn't mean you automatically get invited to the strategy room. Plus: why product roadmap changes are about to become the biggest comp planning blind spot, and why RevOps professionals need a clear value proposition instead of trying to do a little bit of everything.