# Good Habits vs. Process Augmentation: Why Most RevOps Teams Are Using AI Wrong

Page: https://stenobird.com/podcast/go-to-masters-show-6426488/good-habits-vs-process-augmentation-why-most-revops-teams-are-using-ai-wrong-2
Text version: https://stenobird.com/podcast/go-to-masters-show-6426488/good-habits-vs-process-augmentation-why-most-revops-teams-are-using-ai-wrong-2.md
Podcast: [Go To Masters Show](https://stenobird.com/podcast/go-to-masters-show-6426488)
Published: 2026-05-22T11:03:19+00:00
Episode link: https://podcasts.fame.so/e/28xzjzk8
Audio file: https://media.fame.so/w4v2p4kw.mp3
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Duration seconds: 2064

## Resource

Colin Brown is VP of Revenue Operations at DDN, a company that powers AI infrastructure at scale for clients like XAI's Colossus data center. He came to RevOps from the front lines, having carried a sales quota, run marketing teams, and led post-sales. In this episode, he breaks down why most teams are sprinkling AI into existing processes for 15-minute wins instead of re-engineering those processes to get 1-3 days back per week. He also has a sharp take on the strategic RevOps seat: it's earned, not a right, and having access to a wide view doesn't mean you automatically get invited to the strategy room. Plus: why product roadmap changes are about to become the biggest comp planning blind spot, and why RevOps professionals need a clear value proposition instead of trying to do a little bit of everything.

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## Transcript

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