Episode
97. Alan Pulido Tells All: Closing Deals at Midnight & Working for the Wheelers
- Podcast
- Fence Guy Podcast
- Published
- May 6, 2026
- Duration seconds
- 4066
- Processing state
not_requested
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Summary
In this episode of Fence Guy Podcast , we go behind the scenes of River City Fence with their lead residential sales expert, Alan Pulido . Alan pulls back the curtain on what it's actually like working for Dan Wheeler Jr. and Dan Wheeler Sr. , proving that the high energy you hear on the podcast is the real deal 24/7 . We dive into the sales strategies that have helped fuel their seven-figure business , including why Alan answers client texts at midnight and how he handles competitors who underbid him by 40% . Alan also discusses the company's bold move to stop installing wood fences entirely and how they successfully pivot those customers to vinyl . Key Highlights: The Wheeler Dynamic: Why Dan Sr. is still "running circles" around the crews and how Bonnie keeps the "family" together . Sales Psychology: Alan's "straight shooter" approach to building trust and closing 5 out of 15 leads in a single week Operational Excellence: How being highly organized with color-coded systems keeps the River City machine running smoothly Rapid Fire Integrity: Alan answers the tough questions about "jerk taxes" and choosing between a big commission or keeping his installers happy 🤝 THANK YOU TO OUR SPONSORS: We couldn't do this without the companies pushing the fencing industry forward. Please support those who support the trade: 🏗️ Titan Post Drivers – Newest Member of the Family! 🧱 Fencetrac Fence System – fencetrac.com 🔥 Brand Builders – gobrandbuilders.com 🚀 Contractor Accelerator – (Use Code: FGF for 50% Off your 1st month!) 🤖 FenceGPT – fencegpt.com (Use Code: FGF for 10% Off!) 🔩 J.C. Gury – (Mention the Podcast for 5% Off your first order!) 📱 LiveSwitch – join.liveswitch.com/FenceGuyPodcast 💼 MySalesman – mysalesman.com 🏗️ ZND Temporary Fence Solutions – znd.com 🔗 Orlando Hinge C…