Episode

AWP: Sales, Conviction, and the Patient Journey

Podcast
EyeCode Media
Published
Jul 8, 2026
Duration seconds
3068
Processing state
not_requested
Canonical source
https://wolfevs.podbean.com/e/awp-sales-conviction-and-the-patient-journey/
Audio
https://mcdn.podbean.com/mf/web/uk37uyfrb5me4gpy/awp_july_eight_audioac8p4.mp3
JSON
/v1/public/podcasts/eyecode-media-180787/episodes/awp-sales-conviction-and-the-patient-journey
Markdown
/podcast/eyecode-media-180787/awp-sales-conviction-and-the-patient-journey.md

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Summary

Aaron Werner and Daniel Palmer discuss how optometrists can communicate recommendations with more clarity, conviction, and structure. They explore why patients resist “being sold,” how trust is built through better questions, why “no” is often the second-best answer, and how documenting the patient journey can reveal gaps that keep patients from accepting the care they need.