{"podcast":{"title":"EyeCode Media","slug":"eyecode-media-180787","podcast_index_feed_id":180787,"rss_url":"https://wolfevs.podbean.com/feed.xml","website_url":"https://wolfevs.podbean.com","image_url":"https://pbcdn1.podbean.com/imglogo/image-logo/4179582/imgonline-com-ua-CompressToSize-VDoCBGnYRc.jpg","author":"Christopher Wolfe, OD, FAAO, Dipl. ABO","episode_count":551,"summary":"Discussions related to optometric practice.","last_synced_at":"2026-07-13T12:19:11.857701+00:00","page_url":"https://stenobird.com/podcast/eyecode-media-180787"},"episode":{"title":"AWP: Sales, Conviction, and the Patient Journey","slug":"awp-sales-conviction-and-the-patient-journey","published_at":"2026-07-08T22:40:26+00:00","page_url":"https://stenobird.com/podcast/eyecode-media-180787/awp-sales-conviction-and-the-patient-journey","show_page_url":"https://stenobird.com/podcast/eyecode-media-180787","url":"https://wolfevs.podbean.com/e/awp-sales-conviction-and-the-patient-journey/","audio_url":"https://mcdn.podbean.com/mf/web/uk37uyfrb5me4gpy/awp_july_eight_audioac8p4.mp3","summary":"Aaron Werner and Daniel Palmer discuss how optometrists can communicate recommendations with more clarity, conviction, and structure. They explore why patients resist “being sold,” how trust is built through better questions, why “no” is often the second-best answer, and how documenting the patient journey can reveal gaps that keep patients from accepting the care they need.","meta_description":"Aaron Werner and Daniel Palmer discuss how optometrists can communicate recommendations with more clarity, conviction, and structure. They explore why pat…","key_points":[],"chapters":[],"topics":[],"duration_seconds":3068,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/eyecode-media-180787/episodes/awp-sales-conviction-and-the-patient-journey/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/eyecode-media-180787/awp-sales-conviction-and-the-patient-journey.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}