# AWP: Sales, Conviction, and the Patient Journey

Page: https://stenobird.com/podcast/eyecode-media-180787/awp-sales-conviction-and-the-patient-journey
Text version: https://stenobird.com/podcast/eyecode-media-180787/awp-sales-conviction-and-the-patient-journey.md
Podcast: [EyeCode Media](https://stenobird.com/podcast/eyecode-media-180787)
Published: 2026-07-08T22:40:26+00:00
Episode link: https://wolfevs.podbean.com/e/awp-sales-conviction-and-the-patient-journey/
Audio file: https://mcdn.podbean.com/mf/web/uk37uyfrb5me4gpy/awp_july_eight_audioac8p4.mp3
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JSON: https://stenobird.com/v1/public/podcasts/eyecode-media-180787/episodes/awp-sales-conviction-and-the-patient-journey
Duration seconds: 3068

## Resource

Aaron Werner and Daniel Palmer discuss how optometrists can communicate recommendations with more clarity, conviction, and structure. They explore why patients resist “being sold,” how trust is built through better questions, why “no” is often the second-best answer, and how documenting the patient journey can reveal gaps that keep patients from accepting the care they need.

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## Transcript

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