Episode
From Prime Day Disappointment to Holiday Success: How to Win on Amazon in Q4 with Brandon Fuhrmann
- Podcast
- eCommerce Evolution
- Published
- Sep 25, 2025
- Duration seconds
- 2926
- Processing state
not_requested- Canonical source
- http://ecommerceevolution.libsyn.com/podcast
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Summary
Amazon's 2025 Prime Day was a wake-up call for sellers - the four-day format killed urgency, lightning deals lost their punch, and profitability took a hit across the board. In this episode, Brandon Fuhrmann, a 12-year Amazon veteran and co-founder of the Innovate conference, breaks down what went wrong with Prime Day and what it means for your Q4 strategy. As a seven-figure seller in the brutal kitchenware category, Brandon shares the hard-won lessons from navigating Amazon's evolving landscape where fees are multiplying, Chinese sellers are getting smarter, and profit margins are under constant pressure. — Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today! — Chapters: (00:00) Intro (05:07) Insights from Prime Day 2025 and Changes in Dynamics (11:11) Ad Strategy & Lightning Deals (13:14) Preparing for Q4 & Prime Day 2026 (19:01) Managing Fees & Profitability (22:37) Join Us at Grow NYC! (25:35) Maximizing Profitability Through Cost Management (30:52) Navigating the Competitive Landscape and AI Optimization (40:56) Amazon Innovate: A Seller-Centric Conference (47:42) Fermat: Optimize Shopper Experience with AI — Connect With Brett: LinkedIn: https://www.linkedin.com/in/thebrettcurry/ YouTube: https://www.youtube.com/@omgcommerce Website: https://www.omgcommerce.com/ Request a Free Strategy Session: https://www.omgcommerce.com/contact Relevant Links: Brandon’s LinkedIn: https://www.linkedin.com/in/brandonfuhrmann Amazon Innovate: https://amzsummits.com/events/innovate-2025/ Grow NYC: Joingrow.com Special Offer | Fermat: fermatcommerce.com Past guests on eCommerce Evolution include Ezra Firestone, Steve Chou, Drew Sanocki, Jacques Spitzer, Jeremy Horowitz…