{"podcast":{"title":"eCommerce Evolution","slug":"ecommerce-evolution-743223","podcast_index_feed_id":743223,"rss_url":"https://feeds.captivate.fm/ecommerce-evolution/","website_url":"http://ecommerceevolution.libsyn.com/podcast","image_url":"https://artwork.captivate.fm/aa39ce42-fd64-46c8-a201-dbc568c32bde/untitled-1400-1400-px-3.png","author":"Brett Curry","episode_count":343,"summary":"eCommerce Evolution is hosted by Brett Curry, CEO of OMG Commerce. Tune in for fresh interviews with the merchants, vendors, and experts shaping the eCommerce industry. We take an in-depth look at what's new and what's next in eCommerce.","last_synced_at":"2026-06-12T08:19:33.085995+00:00","page_url":"https://stenobird.com/podcast/ecommerce-evolution-743223"},"episode":{"title":"From Prime Day Disappointment to Holiday Success: How to Win on Amazon in Q4 with Brandon Fuhrmann","slug":"from-prime-day-disappointment-to-holiday-success-how-to-win-on-amazon-in-q4-with-brandon-fuhrmann","published_at":"2025-09-25T14:00:00+00:00","page_url":"https://stenobird.com/podcast/ecommerce-evolution-743223/from-prime-day-disappointment-to-holiday-success-how-to-win-on-amazon-in-q4-with-brandon-fuhrmann","show_page_url":"https://stenobird.com/podcast/ecommerce-evolution-743223","url":"http://ecommerceevolution.libsyn.com/podcast","audio_url":"https://episodes.captivate.fm/episode/eb148bed-4532-4dcf-ae8f-3beafc44ce84.mp3","summary":"Amazon's 2025 Prime Day was a wake-up call for sellers - the four-day format killed urgency, lightning deals lost their punch, and profitability took a hit across the board. In this episode, Brandon Fuhrmann, a 12-year Amazon veteran and co-founder of the Innovate conference, breaks down what went wrong with Prime Day and what it means for your Q4 strategy. As a seven-figure seller in the brutal kitchenware category, Brandon shares the hard-won lessons from navigating Amazon's evolving landscape where fees are multiplying, Chinese sellers are getting smarter, and profit margins are under constant pressure. — Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today! — Chapters:&nbsp; (00:00) Intro (05:07) Insights from Prime Day 2025 and Changes in Dynamics (11:11) Ad Strategy &amp; Lightning Deals (13:14) Preparing for Q4 &amp; Prime Day 2026 (19:01) Managing Fees &amp; Profitability (22:37) Join Us at Grow NYC! (25:35) Maximizing Profitability Through Cost Management (30:52) Navigating the Competitive Landscape and AI Optimization (40:56) Amazon Innovate: A Seller-Centric Conference (47:42) Fermat: Optimize Shopper Experience with AI — Connect With Brett:&nbsp; LinkedIn: https://www.linkedin.com/in/thebrettcurry/ &nbsp; YouTube: https://www.youtube.com/@omgcommerce &nbsp; Website: https://www.omgcommerce.com/ &nbsp; Request a Free Strategy Session: https://www.omgcommerce.com/contact&nbsp; Relevant Links: Brandon’s LinkedIn: https://www.linkedin.com/in/brandonfuhrmann Amazon Innovate: https://amzsummits.com/events/innovate-2025/ Grow NYC: Joingrow.com Special Offer | Fermat: fermatcommerce.com Past guests on eCommerce Evolution include Ezra Firestone, Steve Chou, Drew Sanocki, Jacques Spitzer, Jeremy Horowitz…","meta_description":"Amazon's 2025 Prime Day was a wake-up call for sellers - the four-day format killed urgency, lightning deals lost their punch, and profitability took a hi…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2926,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/ecommerce-evolution-743223/episodes/from-prime-day-disappointment-to-holiday-success-how-to-win-on-amazon-in-q4-with-brandon-fuhrmann/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/ecommerce-evolution-743223/from-prime-day-disappointment-to-holiday-success-how-to-win-on-amazon-in-q4-with-brandon-fuhrmann.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}