# From Prime Day Disappointment to Holiday Success: How to Win on Amazon in Q4 with Brandon Fuhrmann Page: https://stenobird.com/podcast/ecommerce-evolution-743223/from-prime-day-disappointment-to-holiday-success-how-to-win-on-amazon-in-q4-with-brandon-fuhrmann Text version: https://stenobird.com/podcast/ecommerce-evolution-743223/from-prime-day-disappointment-to-holiday-success-how-to-win-on-amazon-in-q4-with-brandon-fuhrmann.md Podcast: [eCommerce Evolution](https://stenobird.com/podcast/ecommerce-evolution-743223) Published: 2025-09-25T14:00:00+00:00 Episode link: http://ecommerceevolution.libsyn.com/podcast Audio file: https://episodes.captivate.fm/episode/eb148bed-4532-4dcf-ae8f-3beafc44ce84.mp3 Processing state: not_requested JSON: https://stenobird.com/v1/public/podcasts/ecommerce-evolution-743223/episodes/from-prime-day-disappointment-to-holiday-success-how-to-win-on-amazon-in-q4-with-brandon-fuhrmann Duration seconds: 2926 ## Resource Amazon's 2025 Prime Day was a wake-up call for sellers - the four-day format killed urgency, lightning deals lost their punch, and profitability took a hit across the board. In this episode, Brandon Fuhrmann, a 12-year Amazon veteran and co-founder of the Innovate conference, breaks down what went wrong with Prime Day and what it means for your Q4 strategy. As a seven-figure seller in the brutal kitchenware category, Brandon shares the hard-won lessons from navigating Amazon's evolving landscape where fees are multiplying, Chinese sellers are getting smarter, and profit margins are under constant pressure. — Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today! — Chapters:  (00:00) Intro (05:07) Insights from Prime Day 2025 and Changes in Dynamics (11:11) Ad Strategy & Lightning Deals (13:14) Preparing for Q4 & Prime Day 2026 (19:01) Managing Fees & Profitability (22:37) Join Us at Grow NYC! (25:35) Maximizing Profitability Through Cost Management (30:52) Navigating the Competitive Landscape and AI Optimization (40:56) Amazon Innovate: A Seller-Centric Conference (47:42) Fermat: Optimize Shopper Experience with AI — Connect With Brett:  LinkedIn: https://www.linkedin.com/in/thebrettcurry/   YouTube: https://www.youtube.com/@omgcommerce   Website: https://www.omgcommerce.com/   Request a Free Strategy Session: https://www.omgcommerce.com/contact  Relevant Links: Brandon’s LinkedIn: https://www.linkedin.com/in/brandonfuhrmann Amazon Innovate: https://amzsummits.com/events/innovate-2025/ Grow NYC: Joingrow.com Special Offer | Fermat: fermatcommerce.com Past guests on eCommerce Evolution include Ezra Firestone, Steve Chou, Drew Sanocki, Jacques Spitzer, Jeremy Horowitz… ## Actions - request_transcript: `POST https://stenobird.com/v1/public/podcasts/ecommerce-evolution-743223/episodes/from-prime-day-disappointment-to-holiday-success-how-to-win-on-amazon-in-q4-with-brandon-fuhrmann/transcription-requests` — Idempotently request low-priority transcript generation for this episode. - read_markdown: `GET https://stenobird.com/podcast/ecommerce-evolution-743223/from-prime-day-disappointment-to-holiday-success-how-to-win-on-amazon-in-q4-with-brandon-fuhrmann.md` — Read the agent-friendly Markdown representation of this episode resource. A page view does not enqueue transcription. Agents should invoke `request_transcript` explicitly when they need this episode processed. ## Transcript Full transcripts are not published on public pages unless there is a clear rights basis.