Episode
Ditch the Discount, Says Brand Marketer
- Podcast
- Ecommerce Conversations
- Published
- Mar 20, 2026
- Duration seconds
- 2137
- Processing state
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- https://www.buzzsprout.com/1995667/episodes/18877933-ditch-the-discount-says-brand-marketer.mp3
- Audio
- https://www.buzzsprout.com/1995667/episodes/18877933-ditch-the-discount-says-brand-marketer.mp3
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Summary
Since 2013 Cherene Aubert has managed, advised, and executed ecommerce marketing campaigns. She's worked for agencies, merchants, and as a freelance consultant. Her D2C advisory firm, Growth Capital, helps scale premium, high-growth brands. Experience guides her advice. Brands are too quick to discount slow-moving products, she says. Bundles or buy-one-get-one offers are often better. Higher-priced goods typically appeal to existing customers, not new ones. Influencers drive acquisition. Sh...