{"podcast":{"title":"Ecommerce Conversations","slug":"ecommerce-conversations-963613","podcast_index_feed_id":963613,"rss_url":"https://rss.buzzsprout.com/1995667.rss","website_url":"https://www.practicalecommerce.com/tag/podcasts","image_url":"https://storage.buzzsprout.com/srxg8w1mhya5utiagezo6tpdn7gx?.jpg","author":"Practical Ecommerce","episode_count":587,"summary":"Ecommerce Conversations is the long-running weekly podcast from Practical Ecommerce, hosted by ecommerce entrepreneur Eric Bandholz. •• Listen in as Eric interviews in-the-trenches founders and executives who address the essentials of launching, growing, and sustaining an online business. Hear their successes, mistakes, and plans — addressing customer acquisition, web traffic, marketing tactics, on-site conversion, shipping, favorite tools, funding, obstacles, and much more. •• New episodes every Friday. Subscribe to the podcast here, and then read a condensed transcript at https://www.PracticalEcommerce.com/tag/podcasts.","last_synced_at":null,"page_url":"https://stenobird.com/podcast/ecommerce-conversations-963613"},"episode":{"title":"Ditch the Discount, Says Brand Marketer","slug":"ditch-the-discount-says-brand-marketer","published_at":"2026-03-20T14:00:00+00:00","page_url":"https://stenobird.com/podcast/ecommerce-conversations-963613/ditch-the-discount-says-brand-marketer","show_page_url":"https://stenobird.com/podcast/ecommerce-conversations-963613","url":"https://www.buzzsprout.com/1995667/episodes/18877933-ditch-the-discount-says-brand-marketer.mp3","audio_url":"https://www.buzzsprout.com/1995667/episodes/18877933-ditch-the-discount-says-brand-marketer.mp3","summary":"Since 2013 Cherene Aubert has managed, advised, and executed ecommerce marketing campaigns. She's worked for agencies, merchants, and as a freelance consultant. Her D2C advisory firm, Growth Capital, helps scale premium, high-growth brands. Experience guides her advice. Brands are too quick to discount slow-moving products, she says. Bundles or buy-one-get-one offers are often better. Higher-priced goods typically appeal to existing customers, not new ones. Influencers drive acquisition. Sh...","meta_description":"Since 2013 Cherene Aubert has managed, advised, and executed ecommerce marketing campaigns. She's worked for agencies, merchants, and as a freelance consu…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2137,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/ecommerce-conversations-963613/episodes/ditch-the-discount-says-brand-marketer/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/ecommerce-conversations-963613/ditch-the-discount-says-brand-marketer.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}