# Ditch the Discount, Says Brand Marketer

Page: https://stenobird.com/podcast/ecommerce-conversations-963613/ditch-the-discount-says-brand-marketer
Text version: https://stenobird.com/podcast/ecommerce-conversations-963613/ditch-the-discount-says-brand-marketer.md
Podcast: [Ecommerce Conversations](https://stenobird.com/podcast/ecommerce-conversations-963613)
Published: 2026-03-20T14:00:00+00:00
Episode link: https://www.buzzsprout.com/1995667/episodes/18877933-ditch-the-discount-says-brand-marketer.mp3
Audio file: https://www.buzzsprout.com/1995667/episodes/18877933-ditch-the-discount-says-brand-marketer.mp3
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JSON: https://stenobird.com/v1/public/podcasts/ecommerce-conversations-963613/episodes/ditch-the-discount-says-brand-marketer
Duration seconds: 2137

## Resource

Since 2013 Cherene Aubert has managed, advised, and executed ecommerce marketing campaigns. She's worked for agencies, merchants, and as a freelance consultant. Her D2C advisory firm, Growth Capital, helps scale premium, high-growth brands. Experience guides her advice. Brands are too quick to discount slow-moving products, she says. Bundles or buy-one-get-one offers are often better. Higher-priced goods typically appeal to existing customers, not new ones. Influencers drive acquisition. Sh...

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## Transcript

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