Episode
Avoid All-Caps Headlines, Says CRO Pro
- Podcast
- Ecommerce Conversations
- Published
- Jul 3, 2026
- Duration seconds
- 1962
- Processing state
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- https://www.buzzsprout.com/1995667/episodes/19438336-avoid-all-caps-headlines-says-cro-pro.mp3
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Summary
Nate Lagos is a seasoned conversion rate optimizer, yet a recent A/B test surprised him. A client used all caps in key landing page headlines. Nate, having read a tip on X, suggested they test headlines that capitalized only the first letter of each word. The result? Conversions increased by 25% Nate first appeared on the podcast in 2025, when he addressed Facebook ad performance. For this episode, he focuses on "bottoms-up" testing, audience targeting, and marketing male products to women...