{"podcast":{"title":"Ecommerce Conversations","slug":"ecommerce-conversations-963613","podcast_index_feed_id":963613,"rss_url":"https://rss.buzzsprout.com/1995667.rss","website_url":"https://www.practicalecommerce.com/tag/podcasts","image_url":"https://storage.buzzsprout.com/srxg8w1mhya5utiagezo6tpdn7gx?.jpg","author":"Practical Ecommerce","episode_count":596,"summary":"Ecommerce Conversations is the long-running weekly podcast from Practical Ecommerce, hosted by ecommerce entrepreneur Eric Bandholz. •• Listen in as Eric interviews in-the-trenches founders and executives who address the essentials of launching, growing, and sustaining an online business. Hear their successes, mistakes, and plans — addressing customer acquisition, web traffic, marketing tactics, on-site conversion, shipping, favorite tools, funding, obstacles, and much more. •• New episodes every Friday. Subscribe to the podcast here, and then read a condensed transcript at https://www.PracticalEcommerce.com/tag/podcasts.","last_synced_at":"2026-07-25T02:21:11.178476+00:00","page_url":"https://stenobird.com/podcast/ecommerce-conversations-963613"},"episode":{"title":"Avoid All-Caps Headlines, Says CRO Pro","slug":"avoid-all-caps-headlines-says-cro-pro","published_at":"2026-07-03T13:00:00+00:00","page_url":"https://stenobird.com/podcast/ecommerce-conversations-963613/avoid-all-caps-headlines-says-cro-pro","show_page_url":"https://stenobird.com/podcast/ecommerce-conversations-963613","url":"https://www.buzzsprout.com/1995667/episodes/19438336-avoid-all-caps-headlines-says-cro-pro.mp3","audio_url":"https://www.buzzsprout.com/1995667/episodes/19438336-avoid-all-caps-headlines-says-cro-pro.mp3","summary":"Nate Lagos is a seasoned conversion rate optimizer, yet a recent A/B test surprised him. A client used all caps in key landing page headlines. Nate, having read a tip on X, suggested they test headlines that capitalized only the first letter of each word. The result? Conversions increased by 25% Nate first appeared on the podcast in 2025, when he addressed Facebook ad performance. For this episode, he focuses on \"bottoms-up\" testing, audience targeting, and marketing male products to women...","meta_description":"Nate Lagos is a seasoned conversion rate optimizer, yet a recent A/B test surprised him. A client used all caps in key landing page headlines. Nate, havin…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1962,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/ecommerce-conversations-963613/episodes/avoid-all-caps-headlines-says-cro-pro/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/ecommerce-conversations-963613/avoid-all-caps-headlines-says-cro-pro.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}