# Avoid All-Caps Headlines, Says CRO Pro

Page: https://stenobird.com/podcast/ecommerce-conversations-963613/avoid-all-caps-headlines-says-cro-pro
Text version: https://stenobird.com/podcast/ecommerce-conversations-963613/avoid-all-caps-headlines-says-cro-pro.md
Podcast: [Ecommerce Conversations](https://stenobird.com/podcast/ecommerce-conversations-963613)
Published: 2026-07-03T13:00:00+00:00
Episode link: https://www.buzzsprout.com/1995667/episodes/19438336-avoid-all-caps-headlines-says-cro-pro.mp3
Audio file: https://www.buzzsprout.com/1995667/episodes/19438336-avoid-all-caps-headlines-says-cro-pro.mp3
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JSON: https://stenobird.com/v1/public/podcasts/ecommerce-conversations-963613/episodes/avoid-all-caps-headlines-says-cro-pro
Duration seconds: 1962

## Resource

Nate Lagos is a seasoned conversion rate optimizer, yet a recent A/B test surprised him. A client used all caps in key landing page headlines. Nate, having read a tip on X, suggested they test headlines that capitalized only the first letter of each word. The result? Conversions increased by 25% Nate first appeared on the podcast in 2025, when he addressed Facebook ad performance. For this episode, he focuses on "bottoms-up" testing, audience targeting, and marketing male products to women...

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## Transcript

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