Episode
Lars Voedisch on building a regional agency in Southeast Asia
- Podcast
- Earned First
- Published
- Oct 9, 2025
- Duration seconds
- 2098
- Processing state
not_requested- Canonical source
- https://rss.com/podcasts/earned-first/2260394
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Summary
Lars Voedisch, founder and CEO of Singapore-based Precious Communications, explains how a startup mindset, regional expansion and a business-first approach to communications built his agency to 100 people across eight markets. We discuss the practical playbook for scaling in Southeast Asia, why global networks are ceding the mid-market, how AI is reshaping the execution/strategy split, and where Precious is betting next. Voedisch gives tactical advice for new agency founders — land, prove execution, then expand — and argues the future winners will be those who move from campaign work to business advisory.