{"podcast":{"title":"Earned First","slug":"earned-first-7353885","podcast_index_feed_id":7353885,"rss_url":"https://media.rss.com/earned-first/feed.xml","website_url":"https://www.earned-first.com/","image_url":"https://media.rss.com/earned-first/20250602_080658_aded3a2d68ee400f7b6880a54d15a4d2.png","author":"Arun Sudhaman","episode_count":34,"summary":"Earned First is a groundbreaking media and events platform dedicated to elevating public relations and communications professionals across Asia-Pacific, the Middle East, and Africa. Hosted by respected industry journalist Arun Sudhaman, the Earned First podcast delivers crucial insights and intelligence for the global public relations industry.","last_synced_at":"2026-07-01T18:17:44.245899+00:00","page_url":"https://stenobird.com/podcast/earned-first-7353885"},"episode":{"title":"Lars Voedisch on building a regional agency in Southeast Asia","slug":"lars-voedisch-on-building-a-regional-agency-in-southeast-asia","published_at":"2025-10-09T05:10:39+00:00","page_url":"https://stenobird.com/podcast/earned-first-7353885/lars-voedisch-on-building-a-regional-agency-in-southeast-asia","show_page_url":"https://stenobird.com/podcast/earned-first-7353885","url":"https://rss.com/podcasts/earned-first/2260394","audio_url":"https://content.rss.com/episodes/328453/2260394/earned-first/2025_10_08_12_41_44_fa83c6e7-44d6-4887-bb74-3cd81fd9b5c4.mp3","summary":"Lars Voedisch, founder and CEO of Singapore-based Precious Communications, explains how a startup mindset, regional expansion and a business-first approach to communications built his agency to 100 people across eight markets. We discuss the practical playbook for scaling in Southeast Asia, why global networks are ceding the mid-market, how AI is reshaping the execution/strategy split, and where Precious is betting next. Voedisch gives tactical advice for new agency founders — land, prove execution, then expand — and argues the future winners will be those who move from campaign work to business advisory.","meta_description":"Lars Voedisch, founder and CEO of Singapore-based Precious Communications, explains how a startup mindset, regional expansion and a business-first approac…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2098,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/earned-first-7353885/episodes/lars-voedisch-on-building-a-regional-agency-in-southeast-asia/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/earned-first-7353885/lars-voedisch-on-building-a-regional-agency-in-southeast-asia.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}