# Lars Voedisch on building a regional agency in Southeast Asia

Page: https://stenobird.com/podcast/earned-first-7353885/lars-voedisch-on-building-a-regional-agency-in-southeast-asia
Text version: https://stenobird.com/podcast/earned-first-7353885/lars-voedisch-on-building-a-regional-agency-in-southeast-asia.md
Podcast: [Earned First](https://stenobird.com/podcast/earned-first-7353885)
Published: 2025-10-09T05:10:39+00:00
Episode link: https://rss.com/podcasts/earned-first/2260394
Audio file: https://content.rss.com/episodes/328453/2260394/earned-first/2025_10_08_12_41_44_fa83c6e7-44d6-4887-bb74-3cd81fd9b5c4.mp3
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JSON: https://stenobird.com/v1/public/podcasts/earned-first-7353885/episodes/lars-voedisch-on-building-a-regional-agency-in-southeast-asia
Duration seconds: 2098

## Resource

Lars Voedisch, founder and CEO of Singapore-based Precious Communications, explains how a startup mindset, regional expansion and a business-first approach to communications built his agency to 100 people across eight markets. We discuss the practical playbook for scaling in Southeast Asia, why global networks are ceding the mid-market, how AI is reshaping the execution/strategy split, and where Precious is betting next. Voedisch gives tactical advice for new agency founders — land, prove execution, then expand — and argues the future winners will be those who move from campaign work to business advisory.

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## Transcript

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