Episode
Isabelle Demaude on credibility, culture and corporate courage
- Podcast
- Earned First
- Published
- Oct 28, 2025
- Duration seconds
- 2311
- Processing state
not_requested- Canonical source
- https://rss.com/podcasts/earned-first/2295569
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Summary
The Hoffman Agency’s Isabelle Demaude joins Arun Sudhaman to explore why credibility has emerged as a crucial factor in the AI era. Drawing on her PRAXIS Asia-Pacific panel, Demaude discusses how generative AI challenges authorship and trust, why earned media may be regaining influence, and how cultural intelligence is becoming essential for communicators navigating complex, multi-market realities. The conversation also tackles the tension between corporate conviction and caution in an era of polarization, and what humans still do better than machines: listening, reading the room, and earning belief through empathy and context.