# Isabelle Demaude on credibility, culture and corporate courage

Page: https://stenobird.com/podcast/earned-first-7353885/isabelle-demaude-on-credibility-culture-and-corporate-courage
Text version: https://stenobird.com/podcast/earned-first-7353885/isabelle-demaude-on-credibility-culture-and-corporate-courage.md
Podcast: [Earned First](https://stenobird.com/podcast/earned-first-7353885)
Published: 2025-10-28T15:05:49+00:00
Episode link: https://rss.com/podcasts/earned-first/2295569
Audio file: https://content.rss.com/episodes/328453/2295569/earned-first/2025_10_28_14_53_50_9384baae-6582-426b-8973-1999f0452a44.mp3
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JSON: https://stenobird.com/v1/public/podcasts/earned-first-7353885/episodes/isabelle-demaude-on-credibility-culture-and-corporate-courage
Duration seconds: 2311

## Resource

The Hoffman Agency’s Isabelle Demaude joins Arun Sudhaman to explore why credibility has emerged as a crucial factor in the AI era. Drawing on her PRAXIS Asia-Pacific panel, Demaude discusses how generative AI challenges authorship and trust, why earned media may be regaining influence, and how cultural intelligence is becoming essential for communicators navigating complex, multi-market realities. The conversation also tackles the tension between corporate conviction and caution in an era of polarization, and what humans still do better than machines: listening, reading the room, and earning belief through empathy and context.

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## Transcript

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