Episode
23x NYT BEST SELLING AUTHOR! SPECIAL GUEST!! Laura Morton (also Publisher of MY BOOK!!)πππππ | Ep. 512
- Published
- May 22, 2026
- Duration seconds
- 1461
- Processing state
not_requested- Canonical source
- https://jayschwedelson.com/dtnt-639-laura-morton
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Summary
Pre-order Jay Schwedelson's new book, Stupider People Have Done It (out June 9, 2026). All net proceeds are donated to The V Foundation for Cancer Research. Let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206 γ € Connect with Laura Morton on LinkedIn and explore Lasega Books at lasegabooks.com to learn about her hybrid publishing imprint. γ € Imagine writing your first book, hitting a wall, and then learning the person guiding you through it has 23 New York Times bestsellers on her shelf and 60-plus titles with names like Justin Bieber, the Jonas Brothers, and Al Roker. γ € That's the call Jay Schwedelson made when he started writing Stupider People Have Done It , and the person he kept hearing about was Laura Morton . γ € She's the publisher behind his book, the founder of Lasega Books, and she joins to pull back the curtain on what really sells, what AI can't fake, and why pre-orders quietly decide everything. γ € Best Moments: (02:45) Four million books were published last year, and the average one sells just 300 copies (06:00) The three boxes a book has to check before Laura agrees to publish it (07:05) Why even billionaire founders walk in feeling like total impostors (09:38) How Laura spots an AI-written manuscript in under a minute (14:30) The word "intimacy" broken down into "into me you see," and why that's what readers really come for (17:00) The real reason pre-orders matter more than the launch week itself (22:15) Writing the book is only ten percent of the work, the other ninety is what most authors miss γ € Partner with Jay: https://www.jayschwedelson.com/contact γ € Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter γ € Register for Eventastic (FREE + VIRTUAL!) httβ¦