# 23x NYT BEST SELLING AUTHOR! SPECIAL GUEST!! Laura Morton (also Publisher of MY BOOK!!)📙📘📗📕📚 | Ep. 512

Page: https://stenobird.com/podcast/do-this-not-that-marketing-tips-with-jay-schwedelson-6571740/23x-nyt-best-selling-author-special-guest-laura-morton-also-publisher-of-my-book-ep-512
Text version: https://stenobird.com/podcast/do-this-not-that-marketing-tips-with-jay-schwedelson-6571740/23x-nyt-best-selling-author-special-guest-laura-morton-also-publisher-of-my-book-ep-512.md
Podcast: [Do This, NOT That: Marketing Tips with Jay Schwedelson](https://stenobird.com/podcast/do-this-not-that-marketing-tips-with-jay-schwedelson-6571740)
Published: 2026-05-22T07:00:00+00:00
Episode link: https://jayschwedelson.com/dtnt-639-laura-morton
Audio file: https://episodes.captivate.fm/episode/fb8a9cc3-f8b3-4948-ad40-a4d21a1d48cb.mp3
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Duration seconds: 1461

## Resource

Pre-order Jay Schwedelson's new book, Stupider People Have Done It (out June 9, 2026). All net proceeds are donated to The V Foundation for Cancer Research. Let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206 ㅤ Connect with Laura Morton on LinkedIn and explore Lasega Books at lasegabooks.com to learn about her hybrid publishing imprint. ㅤ Imagine writing your first book, hitting a wall, and then learning the person guiding you through it has 23 New York Times bestsellers on her shelf and 60-plus titles with names like Justin Bieber, the Jonas Brothers, and Al Roker. ㅤ That's the call Jay Schwedelson made when he started writing Stupider People Have Done It , and the person he kept hearing about was Laura Morton . ㅤ She's the publisher behind his book, the founder of Lasega Books, and she joins to pull back the curtain on what really sells, what AI can't fake, and why pre-orders quietly decide everything. ㅤ Best Moments: (02:45) Four million books were published last year, and the average one sells just 300 copies (06:00) The three boxes a book has to check before Laura agrees to publish it (07:05) Why even billionaire founders walk in feeling like total impostors (09:38) How Laura spots an AI-written manuscript in under a minute (14:30) The word "intimacy" broken down into "into me you see," and why that's what readers really come for (17:00) The real reason pre-orders matter more than the launch week itself (22:15) Writing the book is only ten percent of the work, the other ninety is what most authors miss ㅤ Partner with Jay: https://www.jayschwedelson.com/contact ㅤ Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter ㅤ Register for Eventastic (FREE + VIRTUAL!) htt…

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