{"podcast":{"title":"Do This, NOT That: Marketing Tips with Jay Schwedelson","slug":"do-this-not-that-marketing-tips-with-jay-schwedelson-6571740","podcast_index_feed_id":6571740,"rss_url":"https://feeds.captivate.fm/do-this-not-that/","website_url":"https://do-this-not-that.captivate.fm","image_url":"https://artwork.captivate.fm/47b1df77-ad4d-4b4a-8d64-8d86985fef1e/New-Cover.jpeg","author":"GURU Media Hub","episode_count":598,"summary":"Welcome to \"Do This, NOT That!\" - your ultimate destination for mastering marketing insights. Join us as we dive deep into the world of marketing, unlocking powerful strategies and game-changing tactics that will revolutionize your approach. ㅤ Our podcast offers actionable takeaways and practical advice to supercharge your marketing game. Explore the power of decision-making, the art of nurturing contacts, and the influence of loss aversion in marketing. Discover how anchoring and positive psychology can elevate your campaigns to new heights. ㅤ Unravel the secrets of understanding your audience's minds and tapping into behavioral science principles. We guide you on a journey to marketing mastery, empowering you to make the right decisions and drive remarkable results. ㅤ Tune in to \"Do This, NOT That!\" to unlock your full marketing potential, stay ahead in the competitive landscape, and embark on this thrilling marketing adventure with us!","last_synced_at":null,"page_url":"https://stenobird.com/podcast/do-this-not-that-marketing-tips-with-jay-schwedelson-6571740"},"episode":{"title":"23x NYT BEST SELLING AUTHOR! SPECIAL GUEST!! Laura Morton (also Publisher of MY BOOK!!)📙📘📗📕📚 | Ep. 512","slug":"23x-nyt-best-selling-author-special-guest-laura-morton-also-publisher-of-my-book-ep-512","published_at":"2026-05-22T07:00:00+00:00","page_url":"https://stenobird.com/podcast/do-this-not-that-marketing-tips-with-jay-schwedelson-6571740/23x-nyt-best-selling-author-special-guest-laura-morton-also-publisher-of-my-book-ep-512","show_page_url":"https://stenobird.com/podcast/do-this-not-that-marketing-tips-with-jay-schwedelson-6571740","url":"https://jayschwedelson.com/dtnt-639-laura-morton","audio_url":"https://episodes.captivate.fm/episode/fb8a9cc3-f8b3-4948-ad40-a4d21a1d48cb.mp3","summary":"Pre-order Jay Schwedelson's new book, Stupider People Have Done It (out June 9, 2026). All net proceeds are donated to The V Foundation for Cancer Research. Let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206 ㅤ Connect with Laura Morton on LinkedIn and explore Lasega Books at lasegabooks.com to learn about her hybrid publishing imprint. ㅤ Imagine writing your first book, hitting a wall, and then learning the person guiding you through it has 23 New York Times bestsellers on her shelf and 60-plus titles with names like Justin Bieber, the Jonas Brothers, and Al Roker. ㅤ That's the call Jay Schwedelson made when he started writing Stupider People Have Done It , and the person he kept hearing about was Laura Morton . ㅤ She's the publisher behind his book, the founder of Lasega Books, and she joins to pull back the curtain on what really sells, what AI can't fake, and why pre-orders quietly decide everything. ㅤ Best Moments: (02:45) Four million books were published last year, and the average one sells just 300 copies (06:00) The three boxes a book has to check before Laura agrees to publish it (07:05) Why even billionaire founders walk in feeling like total impostors (09:38) How Laura spots an AI-written manuscript in under a minute (14:30) The word \"intimacy\" broken down into \"into me you see,\" and why that's what readers really come for (17:00) The real reason pre-orders matter more than the launch week itself (22:15) Writing the book is only ten percent of the work, the other ninety is what most authors miss ㅤ Partner with Jay: https://www.jayschwedelson.com/contact ㅤ Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter ㅤ Register for Eventastic (FREE + VIRTUAL!) htt…","meta_description":"Pre-order Jay Schwedelson's new book, Stupider People Have Done It (out June 9, 2026). All net proceeds are donated to The V Foundation for Cancer Researc…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1461,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/do-this-not-that-marketing-tips-with-jay-schwedelson-6571740/episodes/23x-nyt-best-selling-author-special-guest-laura-morton-also-publisher-of-my-book-ep-512/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/do-this-not-that-marketing-tips-with-jay-schwedelson-6571740/23x-nyt-best-selling-author-special-guest-laura-morton-also-publisher-of-my-book-ep-512.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}