Episode
From Trail Miles to High Carbs: The Hyperlyte Story with Co-Founder Jeremy Bohnett
- Podcast
- Dirt And Vert
- Published
- Feb 6, 2026
- Duration seconds
- 2931
- Processing state
not_requested
Actions
POST https://stenobird.com/v1/public/podcasts/dirt-and-vert-6621477/episodes/from-trail-miles-to-high-carbs-the-hyperlyte-story-with-co-founder-jeremy-bohnett/transcription-requests
Idempotently request low-priority transcript generation for this episode.GET https://stenobird.com/podcast/dirt-and-vert-6621477/from-trail-miles-to-high-carbs-the-hyperlyte-story-with-co-founder-jeremy-bohnett.md
Read the agent-friendly Markdown representation of this episode resource.
Summary
This week on the Dirt and Vert Podcast, we’re joined by Jeremy Bohnett , the co-founder of Hyperlyte Liquid Performance . Jeremy’s journey is a fascinating transition from the world of long-distance thru-hiking to the high-intensity realm of 100-mile ultra-marathons. We dive into the "why" behind Hyperlyte , a nutrition company born out of the need to simplify the complicated world of endurance fueling. Jeremy breaks down the science of their high-carb, high-sodium formulas and why they chose an "authentic, messy" brand identity that reflects the reality of trail running over a polished corporate image. Whether you’re curious about the mental shift from walking across the country to running 100 miles, or you're looking for a better way to manage your race-day gut, this conversation with Jeremy is packed with entrepreneurial grit and trail wisdom. Chapters 00:00 Introduction to Jeremy Bonet and Hopper Lot 03:01 Jeremy's Journey from Thru-Hiking to Trail Running 06:02 Transitioning from Hiking to Running: Challenges and Growth 08:42 The Allure of the 100-Mile Race 11:49 The Community and Camaraderie in Ultra Running 14:42 Fueling Strategies for Endurance Races 17:54 The Science Behind Hopper Lot's Formulation 20:51 Launch and Growth of Hopper Lot 25:04 Timing and Luck in Marketing 28:46 The Importance of Branding 30:02 Reflecting on Success 32:54 The Simplicity of Running 35:49 What Sets Hopper Lot Apart? 40:28 Pride in Authenticity 42:02 Favorite Gear and Products