Episode
How Caleb Hammer Built a Massive Membership (feat. Hammer Media President Robert Kaliati)
- Podcast
- Creator Upload
- Published
- Jun 5, 2026
- Duration seconds
- 2343
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Summary
Today, we hear from Robert Kaliati , President of Hammer Media , about the highly successful launch of Hammer Elite on Uscreen. We discuss the mechanics of moving massive audiences off YouTube, the incredible difference in revenue splits (from YouTube's 30% cut to Uscreen's 5-7%), and why user retention is the ultimate metric for creator businesses. Plus, we dive into Lauren's trip to the Congressional Creators Caucus, Markiplier's self-distribution strategy for Iron Lung, and Jay Shetty's massive $100M Spotify and Netflix deal. 00:00 Introduction 01:10 The Congressional Creators Caucus 07:33 Creator Economy GDP Impact 10:14 Markiplier's Iron Lung Strategy 13:28 Creator Horror Movies Hit Theaters 18:53 Interview: Robert Kaliati 20:07 Inside the Caleb Hammer Empire 24:06 Moving Superfans Off YouTube 28:16 Building a Successful Membership Offer 30:37 Obsessing Over Retention Metrics 32:36 YouTube vs. Uscreen Revenue Splits 34:57 Is KSI Leaving the Sidemen? 36:45 Jay Shetty’s $100M Podcast Deal 38:40 Final Thoughts & Sign-Off Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen. Follow Lauren: https://www.linkedin.com/in/schnipper/ Follow Josh: https://www.linkedin.com/in/joshuajcohen/ Original music by London Bridge: https://www.instagram.com/londonbridgemusic/ Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand