{"podcast":{"title":"Creator Upload","slug":"creator-upload-944364","podcast_index_feed_id":944364,"rss_url":"https://anchor.fm/s/104a12160/podcast/rss","website_url":"https://creatorupload.simplecast.com","image_url":"https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_nologo/43626360/43626360-1785764910782-fb3f3abe3ba9d.jpg","author":"Tubefilter","episode_count":310,"summary":"Everything You Need To Know About The Creator Economy Hosted by Lauren Schnipper and Josh Cohen","last_synced_at":"2026-09-04T20:17:53.534886+00:00","page_url":"https://stenobird.com/podcast/creator-upload-944364"},"episode":{"title":"How Caleb Hammer Built a Massive Membership (feat. Hammer Media President Robert Kaliati)","slug":"how-caleb-hammer-built-a-massive-membership-feat-hammer-media-president-robert-kaliati","published_at":"2026-06-05T10:00:00+00:00","page_url":"https://stenobird.com/podcast/creator-upload-944364/how-caleb-hammer-built-a-massive-membership-feat-hammer-media-president-robert-kaliati","show_page_url":"https://stenobird.com/podcast/creator-upload-944364","url":"https://podcasters.spotify.com/pod/show/creator-upload/episodes/How-Caleb-Hammer-Built-a-Massive-Membership-feat--Hammer-Media-President-Robert-Kaliati-e3kc4ev","audio_url":"https://anchor.fm/s/104a12160/podcast/play/121032607/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-5-5%2F425546258-44100-2-760591017d3e1.mp3","summary":"Today, we hear from Robert Kaliati , President of Hammer Media , about the highly successful launch of Hammer Elite on Uscreen. We discuss the mechanics of moving massive audiences off YouTube, the incredible difference in revenue splits (from YouTube's 30% cut to Uscreen's 5-7%), and why user retention is the ultimate metric for creator businesses. Plus, we dive into Lauren's trip to the Congressional Creators Caucus, Markiplier's self-distribution strategy for Iron Lung, and Jay Shetty's massive $100M Spotify and Netflix deal. 00:00 Introduction 01:10 The Congressional Creators Caucus 07:33 Creator Economy GDP Impact 10:14 Markiplier's Iron Lung Strategy 13:28 Creator Horror Movies Hit Theaters 18:53 Interview: Robert Kaliati 20:07 Inside the Caleb Hammer Empire 24:06 Moving Superfans Off YouTube 28:16 Building a Successful Membership Offer 30:37 Obsessing Over Retention Metrics 32:36 YouTube vs. Uscreen Revenue Splits 34:57 Is KSI Leaving the Sidemen? 36:45 Jay Shetty’s $100M Podcast Deal 38:40 Final Thoughts & Sign-Off Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen. Follow Lauren: https://www.linkedin.com/in/schnipper/ Follow Josh: https://www.linkedin.com/in/joshuajcohen/ Original music by London Bridge: https://www.instagram.com/londonbridgemusic/ Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand","meta_description":"Today, we hear from Robert Kaliati , President of Hammer Media , about the highly successful launch of Hammer Elite on Uscreen. We discuss the mechanics o…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2343,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/creator-upload-944364/episodes/how-caleb-hammer-built-a-massive-membership-feat-hammer-media-president-robert-kaliati/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/creator-upload-944364/how-caleb-hammer-built-a-massive-membership-feat-hammer-media-president-robert-kaliati.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}