# How Caleb Hammer Built a Massive Membership (feat. Hammer Media President Robert Kaliati)

Page: https://stenobird.com/podcast/creator-upload-944364/how-caleb-hammer-built-a-massive-membership-feat-hammer-media-president-robert-kaliati
Text version: https://stenobird.com/podcast/creator-upload-944364/how-caleb-hammer-built-a-massive-membership-feat-hammer-media-president-robert-kaliati.md
Podcast: [Creator Upload](https://stenobird.com/podcast/creator-upload-944364)
Published: 2026-06-05T10:00:00+00:00
Episode link: https://podcasters.spotify.com/pod/show/creator-upload/episodes/How-Caleb-Hammer-Built-a-Massive-Membership-feat--Hammer-Media-President-Robert-Kaliati-e3kc4ev
Audio file: https://anchor.fm/s/104a12160/podcast/play/121032607/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-5-5%2F425546258-44100-2-760591017d3e1.mp3
Processing state: not_requested
JSON: https://stenobird.com/v1/public/podcasts/creator-upload-944364/episodes/how-caleb-hammer-built-a-massive-membership-feat-hammer-media-president-robert-kaliati
Duration seconds: 2343

## Resource

Today, we hear from Robert Kaliati , President of Hammer Media , about the highly successful launch of Hammer Elite on Uscreen. We discuss the mechanics of moving massive audiences off YouTube, the incredible difference in revenue splits (from YouTube's 30% cut to Uscreen's 5-7%), and why user retention is the ultimate metric for creator businesses. Plus, we dive into Lauren's trip to the Congressional Creators Caucus, Markiplier's self-distribution strategy for Iron Lung, and Jay Shetty's massive $100M Spotify and Netflix deal. 00:00 Introduction 01:10 The Congressional Creators Caucus 07:33 Creator Economy GDP Impact 10:14 Markiplier's Iron Lung Strategy 13:28 Creator Horror Movies Hit Theaters 18:53 Interview: Robert Kaliati 20:07 Inside the Caleb Hammer Empire 24:06 Moving Superfans Off YouTube 28:16 Building a Successful Membership Offer 30:37 Obsessing Over Retention Metrics 32:36 YouTube vs. Uscreen Revenue Splits 34:57 Is KSI Leaving the Sidemen? 36:45 Jay Shetty’s $100M Podcast Deal 38:40 Final Thoughts & Sign-Off Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen. Follow Lauren: https://www.linkedin.com/in/schnipper/ Follow Josh: https://www.linkedin.com/in/joshuajcohen/ Original music by London Bridge: https://www.instagram.com/londonbridgemusic/ Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand

## Actions

- request_transcript: `POST https://stenobird.com/v1/public/podcasts/creator-upload-944364/episodes/how-caleb-hammer-built-a-massive-membership-feat-hammer-media-president-robert-kaliati/transcription-requests` — Idempotently request low-priority transcript generation for this episode.
- read_markdown: `GET https://stenobird.com/podcast/creator-upload-944364/how-caleb-hammer-built-a-massive-membership-feat-hammer-media-president-robert-kaliati.md` — Read the agent-friendly Markdown representation of this episode resource.

A page view does not enqueue transcription. Agents should invoke `request_transcript` explicitly when they need this episode processed.

## Transcript

Full transcripts are not published on public pages unless there is a clear rights basis.