Episode
281: The Funnel Behind a Free Summit, Numbers and All
- Published
- Aug 26, 2026
- Duration seconds
- 1348
- Processing state
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- https://destinicopp.com/podcast/funnel-behind-a-free-summit
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Summary
Send us Fan Mail A free summit does not make money. The pages behind it do. Registration page, VIP pass, order bump, upsell, membership, and a downsell if they say no to the annual. Steph walks me through the whole thing and I give her the actual numbers, including what the ads cost and how much goes back out to affiliates. In this episode: - The difference between an order bump and an upsell, and how I price each - The conversion rates I expect at every step - Why I use dollars off instea...