# 281: The Funnel Behind a Free Summit, Numbers and All

Page: https://stenobird.com/podcast/creator-s-mba-marketing-tips-for-digital-product-entrepreneurs-1164125/281-the-funnel-behind-a-free-summit-numbers-and-all
Text version: https://stenobird.com/podcast/creator-s-mba-marketing-tips-for-digital-product-entrepreneurs-1164125/281-the-funnel-behind-a-free-summit-numbers-and-all.md
Podcast: [Creator's MBA: Marketing Tips for Digital Product Entrepreneurs](https://stenobird.com/podcast/creator-s-mba-marketing-tips-for-digital-product-entrepreneurs-1164125)
Published: 2026-08-26T10:00:00+00:00
Episode link: https://destinicopp.com/podcast/funnel-behind-a-free-summit
Audio file: https://www.buzzsprout.com/2325739/episodes/19622187-281-the-funnel-behind-a-free-summit-numbers-and-all.mp3
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Duration seconds: 1348

## Resource

Send us Fan Mail A free summit does not make money. The pages behind it do. Registration page, VIP pass, order bump, upsell, membership, and a downsell if they say no to the annual. Steph walks me through the whole thing and I give her the actual numbers, including what the ads cost and how much goes back out to affiliates. In this episode: - The difference between an order bump and an upsell, and how I price each - The conversion rates I expect at every step - Why I use dollars off instea...

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## Transcript

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