{"podcast":{"title":"Creator's MBA: Marketing Tips for Digital Product Entrepreneurs","slug":"creator-s-mba-marketing-tips-for-digital-product-entrepreneurs-1164125","podcast_index_feed_id":1164125,"rss_url":"https://rss.buzzsprout.com/2325739.rss","website_url":"https://destinicopp.com/","image_url":"https://storage.buzzsprout.com/hr20mk6ttl0wr4w59tw21aszfoy0?.jpg","author":"Dr. Destini Copp","episode_count":288,"summary":"The marketing podcast for entrepreneurs building a digital product business that runs on repeat. Each episode covers digital product marketing strategies, AI tools, and growth systems — so you can generate consistent revenue without constant launches. I’m Dr. Destini Copp , business growth coach and professor. Each episode, I share practical strategies, systems, and AI tools that help entrepreneurs. If you’re ready to create a business that runs without consuming your life, this show is for you. Learn more at 👉 destinicopp.com","last_synced_at":"2026-09-02T20:23:28.733965+00:00","page_url":"https://stenobird.com/podcast/creator-s-mba-marketing-tips-for-digital-product-entrepreneurs-1164125"},"episode":{"title":"281: The Funnel Behind a Free Summit, Numbers and All","slug":"281-the-funnel-behind-a-free-summit-numbers-and-all","published_at":"2026-08-26T10:00:00+00:00","page_url":"https://stenobird.com/podcast/creator-s-mba-marketing-tips-for-digital-product-entrepreneurs-1164125/281-the-funnel-behind-a-free-summit-numbers-and-all","show_page_url":"https://stenobird.com/podcast/creator-s-mba-marketing-tips-for-digital-product-entrepreneurs-1164125","url":"https://destinicopp.com/podcast/funnel-behind-a-free-summit","audio_url":"https://www.buzzsprout.com/2325739/episodes/19622187-281-the-funnel-behind-a-free-summit-numbers-and-all.mp3","summary":"Send us Fan Mail A free summit does not make money. The pages behind it do. Registration page, VIP pass, order bump, upsell, membership, and a downsell if they say no to the annual. Steph walks me through the whole thing and I give her the actual numbers, including what the ads cost and how much goes back out to affiliates. In this episode: - The difference between an order bump and an upsell, and how I price each - The conversion rates I expect at every step - Why I use dollars off instea...","meta_description":"Send us Fan Mail A free summit does not make money. The pages behind it do. Registration page, VIP pass, order bump, upsell, membership, and a downsell if…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1348,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/creator-s-mba-marketing-tips-for-digital-product-entrepreneurs-1164125/episodes/281-the-funnel-behind-a-free-summit-numbers-and-all/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/creator-s-mba-marketing-tips-for-digital-product-entrepreneurs-1164125/281-the-funnel-behind-a-free-summit-numbers-and-all.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}