Episode

Ep. 95: Culture as a Competitive Edge: The Case for Soft Skills in Higher Ed Marketing

Podcast: Confessions of a Higher Ed CMO — with Jaime Hunt
Published: Jan 7, 2026
Duration seconds: 2652
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Summary

Jaime Hunt sits down with Kelly Hiller, Chief Marketing Officer at Purdue University, to explore a revolutionary idea: integrating soft skills into performance management. Hiller shares how Purdue's Brand Studio is not only delivering exceptional marketing but also cultivating a high-performing, emotionally intelligent team culture. This episode is a must-listen for higher ed marketers looking to future-proof their teams and foster stronger leadership pipelines.