# Ep. 95: Culture as a Competitive Edge: The Case for Soft Skills in Higher Ed Marketing

Page: https://stenobird.com/podcast/confessions-of-a-higher-ed-cmo-with-jaime-hunt-5344955/ep-95-culture-as-a-competitive-edge-the-case-for-soft-skills-in-higher-ed-marketing
Text version: https://stenobird.com/podcast/confessions-of-a-higher-ed-cmo-with-jaime-hunt-5344955/ep-95-culture-as-a-competitive-edge-the-case-for-soft-skills-in-higher-ed-marketing.md
Podcast: [Confessions of a Higher Ed CMO — with Jaime Hunt](https://stenobird.com/podcast/confessions-of-a-higher-ed-cmo-with-jaime-hunt-5344955)
Published: 2026-01-07T08:00:00+00:00
Episode link: https://confessions-of-a-higher-ed-cmo-with-jaime-hunt.simplecast.com/episodes/ep-95-culture-as-a-competitive-edge-the-case-for-soft-skills-in-higher-ed-marketing-FTd16tdo
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Duration seconds: 2652

## Resource

Jaime Hunt sits down with Kelly Hiller, Chief Marketing Officer at Purdue University, to explore a revolutionary idea: integrating soft skills into performance management. Hiller shares how Purdue's Brand Studio is not only delivering exceptional marketing but also cultivating a high-performing, emotionally intelligent team culture. This episode is a must-listen for higher ed marketers looking to future-proof their teams and foster stronger leadership pipelines.

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## Transcript

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