{"podcast":{"title":"Confessions of a Higher Ed CMO — with Jaime Hunt","slug":"confessions-of-a-higher-ed-cmo-with-jaime-hunt-5344955","podcast_index_feed_id":5344955,"rss_url":"https://feeds.simplecast.com/Vwi1XQGI","website_url":"https://confessions-of-a-higher-ed-cmo-with-jaime-hunt.simplecast.com","image_url":"https://image.simplecastcdn.com/images/6ad2ccee-cab7-4e69-b49f-f9a0930c47aa/0d4efd24-e23a-43af-97ff-29cd7279805b/3000x3000/confessions-20of-20a-20higher-20ed-20cmo-20-202025-20update.jpg?aid=rss_feed","author":"Enrollify","episode_count":116,"summary":"Confessions of a Higher Ed CMO is like a conference in a podcast, offering a blend of professional wisdom, innovative ideas, and personal anecdotes. Whether you're a higher ed marketer, a faculty member curious about the behind-the-scenes of university branding, or just someone with an interest in the intersection of education and marketing, the podcast is your gateway to the lesser-known narratives of higher education. In each episode, host Jaime Hunt engages in candid and insightful conversations with leading minds in the field, exploring not just the nuts and bolts of marketing, but also the diverse and often unexpected challenges and stories that define higher education marketing. Our guests, a mix of seasoned CMOs, innovative thinkers, and key influencers in the higher ed sector, don't just share their professional triumphs; they open up about their personal journeys and share their candid insights.. The podcast goes beyond the conventional, bringing to light the real stories behind campus campaigns, the evolving nature of student engagement, and the creative challenges in this unique field. With a host renowned for establishing a warm and engaging rapport, each episode feels…","last_synced_at":null,"page_url":"https://stenobird.com/podcast/confessions-of-a-higher-ed-cmo-with-jaime-hunt-5344955"},"episode":{"title":"Ep. 95: Culture as a Competitive Edge: The Case for Soft Skills in Higher Ed Marketing","slug":"ep-95-culture-as-a-competitive-edge-the-case-for-soft-skills-in-higher-ed-marketing","published_at":"2026-01-07T08:00:00+00:00","page_url":"https://stenobird.com/podcast/confessions-of-a-higher-ed-cmo-with-jaime-hunt-5344955/ep-95-culture-as-a-competitive-edge-the-case-for-soft-skills-in-higher-ed-marketing","show_page_url":"https://stenobird.com/podcast/confessions-of-a-higher-ed-cmo-with-jaime-hunt-5344955","url":"https://confessions-of-a-higher-ed-cmo-with-jaime-hunt.simplecast.com/episodes/ep-95-culture-as-a-competitive-edge-the-case-for-soft-skills-in-higher-ed-marketing-FTd16tdo","audio_url":"https://afp-232483-injected.calisto.simplecastaudio.com/fac5118f-cd78-4b97-9880-ba86accd3325/episodes/5a47d987-befa-4ad2-9a21-cb37f5598d6c/audio/128/default.mp3?aid=rss_feed&awCollectionId=fac5118f-cd78-4b97-9880-ba86accd3325&awEpisodeId=5a47d987-befa-4ad2-9a21-cb37f5598d6c&feed=Vwi1XQGI","summary":"Jaime Hunt sits down with Kelly Hiller, Chief Marketing Officer at Purdue University, to explore a revolutionary idea: integrating soft skills into performance management. Hiller shares how Purdue's Brand Studio is not only delivering exceptional marketing but also cultivating a high-performing, emotionally intelligent team culture. This episode is a must-listen for higher ed marketers looking to future-proof their teams and foster stronger leadership pipelines.","meta_description":"Jaime Hunt sits down with Kelly Hiller, Chief Marketing Officer at Purdue University, to explore a revolutionary idea: integrating soft skills into perfor…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2652,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/confessions-of-a-higher-ed-cmo-with-jaime-hunt-5344955/episodes/ep-95-culture-as-a-competitive-edge-the-case-for-soft-skills-in-higher-ed-marketing/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/confessions-of-a-higher-ed-cmo-with-jaime-hunt-5344955/ep-95-culture-as-a-competitive-edge-the-case-for-soft-skills-in-higher-ed-marketing.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}