Episode

Ep. 83: More Than a Plus-One: Understanding Today’s College Parents

Podcast

Confessions of a Higher Ed CMO — with Jaime Hunt

Published

Jul 18, 2025

Duration seconds

2401

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Summary

In this episode of Confessions of a Higher Ed CMO, host Jaime Hunt sits down with Jeff Kallay, Senior Vice President of Enrollment Consulting at Echo Delta, to explore the often-overlooked role of parents in the college search and decision-making process. With experience consulting on over 300 college campuses, Jeff brings a unique and data-informed perspective on how institutions can better engage parents, families, and caregivers—not just during campus visits but throughout the student lifecycle. Tune in for a provocative conversation filled with actionable insights and storytelling that will change the way you think about parent engagement in higher ed.