# Ep. 83: More Than a Plus-One: Understanding Today’s College Parents

Page: https://stenobird.com/podcast/confessions-of-a-higher-ed-cmo-with-jaime-hunt-5344955/ep-83-more-than-a-plus-one-understanding-today-s-college-parents
Text version: https://stenobird.com/podcast/confessions-of-a-higher-ed-cmo-with-jaime-hunt-5344955/ep-83-more-than-a-plus-one-understanding-today-s-college-parents.md
Podcast: [Confessions of a Higher Ed CMO — with Jaime Hunt](https://stenobird.com/podcast/confessions-of-a-higher-ed-cmo-with-jaime-hunt-5344955)
Published: 2025-07-18T07:00:00+00:00
Episode link: https://confessions-of-a-higher-ed-cmo-with-jaime-hunt.simplecast.com/episodes/ep-83-more-than-a-plus-one-understanding-todays-college-parents-lM4wtrVX
Audio file: https://afp-232483-injected.calisto.simplecastaudio.com/fac5118f-cd78-4b97-9880-ba86accd3325/episodes/ec4c30e0-0d96-419d-8d83-f2ca9733b7d0/audio/128/default.mp3?aid=rss_feed&awCollectionId=fac5118f-cd78-4b97-9880-ba86accd3325&awEpisodeId=ec4c30e0-0d96-419d-8d83-f2ca9733b7d0&feed=Vwi1XQGI
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Duration seconds: 2401

## Resource

In this episode of Confessions of a Higher Ed CMO, host Jaime Hunt sits down with Jeff Kallay, Senior Vice President of Enrollment Consulting at Echo Delta, to explore the often-overlooked role of parents in the college search and decision-making process. With experience consulting on over 300 college campuses, Jeff brings a unique and data-informed perspective on how institutions can better engage parents, families, and caregivers—not just during campus visits but throughout the student lifecycle. Tune in for a provocative conversation filled with actionable insights and storytelling that will change the way you think about parent engagement in higher ed.

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## Transcript

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