Episode

Why LinkedIn Cold Messages Are Failing Marketers (And What Actually Works)

Podcast
Business on the Edge, Silicon Valley
Published
Mar 13, 2026
Duration seconds
2351
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Canonical source
https://smallbizradio.podbean.com/e/why-linkedin-cold-messages-are-failing-marketers-and-what-actually-works/
Audio
https://mcdn.podbean.com/mf/web/aygsdwjckhvnw4fa/BOTE_03-12-26_DRY_edit8k5l5.mp3
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/v1/public/podcasts/business-on-the-edge-silicon-valley-7117474/episodes/why-linkedin-cold-messages-are-failing-marketers-and-what-actually-works
Markdown
/podcast/business-on-the-edge-silicon-valley-7117474/why-linkedin-cold-messages-are-failing-marketers-and-what-actually-works.md

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Summary

Today on the show, we’re going to talk about why LinkedIn cold messaging, especially from the free version, is one of the worst marketing strategies in business today. Not only does it rarely produce deals…It actually damages your brand and destroys trust before the conversation even begins. But here’s the crazy twist… LinkedIn is still one of the most powerful platforms in the world for landing high-value clients.