{"podcast":{"title":"Business on the Edge, Silicon Valley","slug":"business-on-the-edge-silicon-valley-7117474","podcast_index_feed_id":7117474,"rss_url":"https://feed.podbean.com/smallbizradio/feed.xml","website_url":"https://smallbizradio.podbean.com","image_url":"https://pbcdn1.podbean.com/imglogo/image-logo/719753/BOTE_RGB_BUSINESS_SEAL_LOGO_15009onpm.png","author":"Margaret Jackson","episode_count":100,"summary":"Business On the Edge radio show podcasts a multi-resource center for your career, business, and life.","last_synced_at":"2026-06-19T08:18:58.647136+00:00","page_url":"https://stenobird.com/podcast/business-on-the-edge-silicon-valley-7117474"},"episode":{"title":"Why LinkedIn Cold Messages Are Failing Marketers (And What Actually Works)","slug":"why-linkedin-cold-messages-are-failing-marketers-and-what-actually-works","published_at":"2026-03-13T20:39:57+00:00","page_url":"https://stenobird.com/podcast/business-on-the-edge-silicon-valley-7117474/why-linkedin-cold-messages-are-failing-marketers-and-what-actually-works","show_page_url":"https://stenobird.com/podcast/business-on-the-edge-silicon-valley-7117474","url":"https://smallbizradio.podbean.com/e/why-linkedin-cold-messages-are-failing-marketers-and-what-actually-works/","audio_url":"https://mcdn.podbean.com/mf/web/aygsdwjckhvnw4fa/BOTE_03-12-26_DRY_edit8k5l5.mp3","summary":"Today on the show, we’re going to talk about why LinkedIn cold messaging, especially from the free version, is one of the worst marketing strategies in business today. Not only does it rarely produce deals…It actually damages your brand and destroys trust before the conversation even begins. But here’s the crazy twist… LinkedIn is still one of the most powerful platforms in the world for landing high-value clients.","meta_description":"Today on the show, we’re going to talk about why LinkedIn cold messaging, especially from the free version, is one of the worst marketing strategies in bu…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2351,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/business-on-the-edge-silicon-valley-7117474/episodes/why-linkedin-cold-messages-are-failing-marketers-and-what-actually-works/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/business-on-the-edge-silicon-valley-7117474/why-linkedin-cold-messages-are-failing-marketers-and-what-actually-works.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}