# Why LinkedIn Cold Messages Are Failing Marketers (And What Actually Works)

Page: https://stenobird.com/podcast/business-on-the-edge-silicon-valley-7117474/why-linkedin-cold-messages-are-failing-marketers-and-what-actually-works
Text version: https://stenobird.com/podcast/business-on-the-edge-silicon-valley-7117474/why-linkedin-cold-messages-are-failing-marketers-and-what-actually-works.md
Podcast: [Business on the Edge, Silicon Valley](https://stenobird.com/podcast/business-on-the-edge-silicon-valley-7117474)
Published: 2026-03-13T20:39:57+00:00
Episode link: https://smallbizradio.podbean.com/e/why-linkedin-cold-messages-are-failing-marketers-and-what-actually-works/
Audio file: https://mcdn.podbean.com/mf/web/aygsdwjckhvnw4fa/BOTE_03-12-26_DRY_edit8k5l5.mp3
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Duration seconds: 2351

## Resource

Today on the show, we’re going to talk about why LinkedIn cold messaging, especially from the free version, is one of the worst marketing strategies in business today. Not only does it rarely produce deals…It actually damages your brand and destroys trust before the conversation even begins. But here’s the crazy twist… LinkedIn is still one of the most powerful platforms in the world for landing high-value clients.

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## Transcript

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