Episode
147. 20 Years Inside the Fitness Industry with Lori Haverty , owner of Tread
- Podcast
- Business Muscle
- Published
- May 11, 2026
- Duration seconds
- 2436
- Processing state
not_requested- Canonical source
- https://businessmusclepdocast.com
Actions
POST https://stenobird.com/v1/public/podcasts/business-muscle-6592864/episodes/147-20-years-inside-the-fitness-industry-with-lori-haverty-owner-of-tread/transcription-requests
Idempotently request low-priority transcript generation for this episode.GET https://stenobird.com/podcast/business-muscle-6592864/147-20-years-inside-the-fitness-industry-with-lori-haverty-owner-of-tread.md
Read the agent-friendly Markdown representation of this episode resource.
Summary
Today on the podcast, we sit down with Lori Haverty, founder of Tread, who has spent over 20 years in the fitness industry building a high-energy, community-driven brand with locations in Reading and Winchester. Lori shares the real story behind how Tread came to life back in 2015 while she was teaching at another studio, and what it actually looked like to scale from one location to three. We get into the unfiltered side of running a boutique fitness business—how her role evolved from coach to owner to manager, what got harder as she grew, and the realities of managing part-time instructors, building team buy-in, and navigating tough leadership decisions. Enjoy! Book a class at Tread: https://www.treadreading.com/ You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt. Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklist FIXXED: https://www.fixxedstudios.com/ Sweat Fixx: https://www.sweatfixx.com/