# 147.  20 Years Inside the Fitness Industry with Lori Haverty , owner of Tread

Page: https://stenobird.com/podcast/business-muscle-6592864/147-20-years-inside-the-fitness-industry-with-lori-haverty-owner-of-tread
Text version: https://stenobird.com/podcast/business-muscle-6592864/147-20-years-inside-the-fitness-industry-with-lori-haverty-owner-of-tread.md
Podcast: [Business Muscle](https://stenobird.com/podcast/business-muscle-6592864)
Published: 2026-05-11T08:30:00+00:00
Episode link: https://businessmusclepdocast.com
Audio file: https://episodes.captivate.fm/episode/b61e860d-7f57-4c39-9534-2bd594aec4e0.mp3
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Duration seconds: 2436

## Resource

Today on the podcast, we sit down with Lori Haverty, founder of Tread, who has spent over 20 years in the fitness industry building a high-energy, community-driven brand with locations in Reading and Winchester. Lori shares the real story behind how Tread came to life back in 2015 while she was teaching at another studio, and what it actually looked like to scale from one location to three. We get into the unfiltered side of running a boutique fitness business—how her role evolved from coach to owner to manager, what got harder as she grew, and the realities of managing part-time instructors, building team buy-in, and navigating tough leadership decisions. Enjoy! Book a class at Tread: https://www.treadreading.com/ You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt. Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklist FIXXED: https://www.fixxedstudios.com/ Sweat Fixx: https://www.sweatfixx.com/

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## Transcript

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