{"podcast":{"title":"Business Muscle","slug":"business-muscle-6592864","podcast_index_feed_id":6592864,"rss_url":"https://feeds.captivate.fm/business-muscle/","website_url":"https://businessmusclepdocast.com","image_url":"https://artwork.captivate.fm/ed263e60-9fd8-4a5b-aea7-db0a1336c05c/7PdEAiNqlAJusHBeCzk905gd.jpg","author":"Business Muscle Podcast","episode_count":151,"summary":"How do I turn my side hustle into a full time job? What strategies should I implement in my business now to gain financial freedom? How do I launch a business with no outside investors? How do I grow my business to six figures in less than 6 months? How do I market my business to get a return on my investment as quickly as possible? And the MOST important question, how do I quit my day job and build the business of my dreams? Whether you have a business idea and you’re not sure how to make it come to life, you want to turn your side hustle into your full time gig, or you own a small business and want to turn it into an empire - you’ve come to the right place. And we can’t help ourselves, as a physical therapist and a fitness instructor, we’re going to throw fitness and wellness tips your way, too. The Business Muscle podcast is a female run business podcast loaded with tips and takeaways to make you the strongest business owner you can be. Expect episodes on anything from how to be profitable in the first month to the way we grew five locations in less than three years, to ways to bulletproof your back. Your co-hosts Elise and Ariel have the experience to put the muscle behind you…","last_synced_at":"2026-06-08T18:20:21.263662+00:00","page_url":"https://stenobird.com/podcast/business-muscle-6592864"},"episode":{"title":"147.  20 Years Inside the Fitness Industry with Lori Haverty , owner of Tread","slug":"147-20-years-inside-the-fitness-industry-with-lori-haverty-owner-of-tread","published_at":"2026-05-11T08:30:00+00:00","page_url":"https://stenobird.com/podcast/business-muscle-6592864/147-20-years-inside-the-fitness-industry-with-lori-haverty-owner-of-tread","show_page_url":"https://stenobird.com/podcast/business-muscle-6592864","url":"https://businessmusclepdocast.com","audio_url":"https://episodes.captivate.fm/episode/b61e860d-7f57-4c39-9534-2bd594aec4e0.mp3","summary":"Today on the podcast, we sit down with Lori Haverty, founder of Tread, who has spent over 20 years in the fitness industry building a high-energy, community-driven brand with locations in Reading and Winchester. Lori shares the real story behind how Tread came to life back in 2015 while she was teaching at another studio, and what it actually looked like to scale from one location to three. We get into the unfiltered side of running a boutique fitness business—how her role evolved from coach to owner to manager, what got harder as she grew, and the realities of managing part-time instructors, building team buy-in, and navigating tough leadership decisions. Enjoy! Book a class at Tread: https://www.treadreading.com/ You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt. Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklist FIXXED: https://www.fixxedstudios.com/ Sweat Fixx: https://www.sweatfixx.com/","meta_description":"Today on the podcast, we sit down with Lori Haverty, founder of Tread, who has spent over 20 years in the fitness industry building a high-energy, communi…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2436,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/business-muscle-6592864/episodes/147-20-years-inside-the-fitness-industry-with-lori-haverty-owner-of-tread/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/business-muscle-6592864/147-20-years-inside-the-fitness-industry-with-lori-haverty-owner-of-tread.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}