Episode
Ep 544 Why He Regrets Selling for 3.5X EBITDA
- Podcast
- Built to Sell Radio
- Published
- May 1, 2026
- Duration seconds
- 2936
- Processing state
not_requested
Actions
POST https://stenobird.com/v1/public/podcasts/built-to-sell-radio-3693/episodes/ep-544-why-he-regrets-selling-for-3-5x-ebitda/transcription-requests
Idempotently request low-priority transcript generation for this episode.GET https://stenobird.com/podcast/built-to-sell-radio-3693/ep-544-why-he-regrets-selling-for-3-5x-ebitda.md
Read the agent-friendly Markdown representation of this episode resource.
Summary
Boris Berenberg bootstrapped Atlas Authority, an Atlassian partner that resold Jira and Confluence to mid-market companies and built apps on top of the platform, to high seven figures in revenue with 18% net margins, then sold to private equity in May 2022. A year later he wrote a blog post titled "I regret selling my startup" that went viral inside the exited founder community.